I’m not sure there’s an industry that hustles harder every day of the week than real estate agents. Our client, The Wolek Group, aims to touch their customer database at least 33 times a year. While 33 marketing touches sounds like a lot, The Wolek Group mixes it up and achieves those marketing reaches in a variety of ways.
One of their tried and true methods is postcards. They recently enlisted Those Guys Marketing to come up with an 8.5″ by 5.5″ postcard that touts their amazing success in the Tulsa area real estate market. The homes featured on the card are also current listings, and the customer testimonial back is from a recent Facebook review.